A brand identity is a collection of all elements that a company portrays to current and potential customers.
Elements of a brand identity include: logo, colors, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
A: What’s its name?
B: How does it communicate?
C: What are its core values?
D: Who does it associate with?
The personality varies drastically from one business to another.
Your brand is what current and potential customers think of when they think about your organization. It’s all about reputation. It’s influenced by your values, your products, and your marketing. Everything people encounter when they interact with your company adds to their perception: YOUR BRAND.