Brand Identity
It all begins with a stunning logo that tells your story.
Brand Identity
A brand identity is a collection of all elements that a company portrays to current and potential customers.
Elements of a brand identity include: logo, colors, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
logo
The logo is the cornerstone and visual representation of your company. An outstanding logo should do the following:
A: Clearly communicate your values.
B: Be visually appealing: clean and uncluttered goes a long way!
C: Coincides with the standards of your industry. There are exceptions to this one!
D: Makes a lasting impression to your customers.
Identity
A: What’s its name?
B: How does it communicate?
C: What are its core values?
D: Who does it associate with?
The personality varies drastically from one business to another.
Perception
Your brand is what current and potential customers think of when they think about your organization. It’s all about reputation. It’s influenced by your values, your products, and your marketing. Everything people encounter when they interact with your company adds to their perception: YOUR BRAND.
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Offer valid from November 15, 2019 until January 15, 2020.